Market mapping template
Build a transparent company market map
Explore a narrow market category, capture how each company describes itself, and preserve source links for review and categorization.
Open this free search ↗Editable search brief
No signup required- Find
- Cybersecurity startups focused on cloud identity
- Where
- Europe
- Qualify
- Prioritize active product companies with a clear cloud identity offering and an official website. Exclude consultancies, resellers, directories, and companies that only mention cybersecurity in passing.
Who this is for
A repeatable starting point for real research.
Strategy teams, researchers, founders, investors, and business development teams studying an emerging category.
A structured starting point for landscape research, partnership discovery, investment screening, or competitive analysis.
Recommended workflow
From question to reviewable list.
Use the target and qualifier to explain what belongs in the market and what is merely adjacent. Include product type, customer, or technical focus when the category is crowded.
Descriptions and official pages help you understand positioning without forcing every company into a rigid database category too early.
Review the first results, tag meaningful subgroups, and refine the brief when a repeated adjacent category starts appearing.
Fields and refinements
Keep the details that help you decide.
Suggested fields
- Company website
- Geography
- Product description
- Ownership signal
- Public business contact
- Source links
Useful refinements
- Product companies only
- Exclude consultancies
- With an active website
- Sort by highest confidence
Refining a returned list helps you review the evidence already collected. It does not turn an uncertain field into a verified fact. Keep the source links with the records you export.
Practical checks
Make the list more useful before you use it.
- Start narrow enough that every result can plausibly fit one research question.
- Use exclusion criteria for consultancies, resellers, and directories when mapping product companies.
- Record the evidence behind category membership, especially in emerging markets.
- Rerun the search over time because market descriptions and company status can change.
Public web data can be incomplete or outdated. Confirm important details on current first-party or authoritative sources, especially before outreach, procurement, investment, or other consequential decisions.